Confident fashionista Jia Deshpande spends her days writing cliché-ridden listicles for Mimosa, Mumbai’s top women’s magazine. When she can, Jia dishes about the messy truth of real love on her anonymous blog, attends her family’s weekly game nights, and ignores her true feelings for her childhood friend. If that wasn’t enough, Jia needs to successfully set up a coworker with her perfect match to get the green light for her new matchmaking column. Thankfully, organizing meet-cutes has never been difficult for her.

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There are 440 million Millennials (born between 1980 and 1996) in India today. They constitute 34 per cent of the country’s population and 46 per cent of the workforce. They are the chief wage earners in most households. They are the first generation to grow up in a non-socialist economy. Consumerism permeates every single aspect of their lives. The food they eat, the workout regimes they follow, the language they speak, their professed ideological and political beliefs—all these are dictated by capitalism. Great bodies and English-speaking skills are crucial social aspirations&mda Read More..